Shaping the brand image of Kangkang House in multiple dimensions, from the strategic memory symbol of the brand, to the brand's vi image design, to the poster creative design of the exhibition hall
The purpose of brand creativity is to spread the brand's strategic positioning more clearly. Through creativity, consumers can perceive the value of brand culture. Kangkangzhijia's positioning is "smart elderly care life", and we look forward to providing smart elderly care services for every family. , There are warm services, advanced instruments, scientific methods and authoritative academicians to provide you with professional services. How do we make consumers remember who we are through the spread of ideas? What are our mnemonics?
First solve the brand recognition symbol of Kangkang House
After in-depth analysis of the positioning and communication logic of Kangkang House, we decided to use the word "Kang" as the visual symbol element of the brand. There are two reasons: First, extract brand memory symbols from brand names, which can stimulate brand-related memories for the first time and reduce cognitive costs. Second, the word "Kang" can represent the core strategy of Kangkang House. The purpose of health care is to be healthy, and health is the source of all happiness, so extracting "Kang" as a brand's strategic symbol design fits the brand's demands very well.
Logo symbol combined with Chinese window grilles
The shape of "Kang" is combined with traditional Chinese window grilles to create a Chinese visual style. This is also the "new Chinese" style determined by Beidou Design through discussions with customers and brand positioning. In order to better echo the brand's design style, the main color of Kangkang House is "Forbidden City Red". The font design style is also combined with the form of window grilles. The entire brand logo image gives people a very calm and connotative visual experience.