品牌 探探熊·欢乐餐厅x北斗设计
行业 餐饮连锁
服务 品牌 logo设计/ip设计/vi设计
探探熊欢乐餐厅品牌定位：为儿童塑造一种欢乐的用餐空间，同时在这里能体验到美味，健康，安全的美食。
设计即战略，品牌即包装，我们期待为每个项目赋予我们最大的热情来呈现出最美好的作品，期待我们的用户看到我们的设计都能从心理感觉到一种愉悦感，最终通过设计而让我们的用户更加喜爱我们客户的品牌。
赋予品牌一个有灵魂，有趣味的ip
探探熊给我们最直观的ip就是“熊”，直观明了，为了让这只熊更加有趣味及辨识度，我们给他设计了一个道具“放大镜”，赋予ip形象与品牌名字的直接联系。让用户从视觉，到听觉都直观明了。
logo字体设计表现：孩子的世界是天真无邪的，所以我们赋予品牌活泼可爱的字体设计，让品牌每个细节都充满着温度感。
Design strategy, brand packaging, we are looking forward to the biggest enthusiasm for each project gave us to show the most beautiful and good works, looking forward to our users to see our design can feel a kind of pleasure from psychology, through the final design and make our customers more like our clients' brands.
Each brand can find looking for a soul, interesting IP
Sound out the bear to give us the most intuitive IP is a "bear", very intuitive and clear, in order to let the bear more interesting and the degree of identification, we give he designed a prop "magnifying glass", give the direct link IP image and brand name. Let the users from the visual, auditory are straightforward.
Logo font design performance: children's world is innocent, so we give the brand lively font design, let the brand every detail is full of sense of temperature.
品牌延伸产品及运用设计
赋予品牌更多增值运用及设计，多维度丰富品牌视觉形象及文化延展。
